|Examples of What eZula's TopText Does to Web Pages
Although these ThiefWare ad links can be a
source of irritation to people surfing, if you are a web site owner you will be especially
concerned over what TopText, EazyLinks (EasyLinks), and similar
programs do to your Web pages. These screen shots (below) are examples of what TopText
does to pages. This will help you to understand the hyperlinking type of ThiefWare ad
technology and how
it can hurt your web site content. The resulting golden links take visitors away from your
sites which can translate into loss revenue or viewership.
Looksmart carries through with an eZula partnership to put forth
more golden links
If people are buying product from your site and see competitors' links within your Web
pages you risk loosing sales. These links can be source of irritation to your site
visitors because they interupt the normal flow of site navigation and/or shopping cart
features. If your site sells ad space for revenue you stand to lose because TopText
inserts other ad links that pay you nothing. Perhaps you have affiliate links where you
make commissions when people click on them. In this situation the visitor is presented
with 2 links with the irritating popup decision box that adds another step to the
navigation process. Now the chances of making your commission is cut in half.
Like all other ThiefWare, eZula TopText does NOT give you a penny of
the revenue it gets from people leaving your site via it's links. Would you join a banner
network where you got absolutely nothing from them while they raked in the money from your
hard work? Certainly NOT!
Screen Shot Examples
The links below were super-imposed over Google's
AdWords ads leading to a competitor (the competitor
ad is: ConsumerInfo.com) 05/2002
See yellow links.
Offenders ID is revealed when you put
your mouse over the link.
Upon clicking the link, a decision box pops
up to encourage you to go to competitor's ad link put
up by TopText.
Shown below are other TopText link examples on the SearchKing Web site properties
The link below has been super-imposed over another navigation link which leads to a competitor (see yellow highlighted area).
Shows the result of clicking on that link.
When clicked, instead of the link taking the visitor to
the next page, the navigation is interrupted with this
popup leading away potential clients to competitors.
After a more thorough
investigation by DialTone Internet (the advertisement link
was their ad link), they realized buying into this ad
network was unethical once they understood how the ads were
generated and since has pulled their ads 08/13/01.
Shows yellow lines under keywords bought by a competitor.
These yellow lines that people refer to are actually
more bronze colored than yellow.
Placing your cursor over the link causes it to highlight
with a yellow background much like what normal style tags
This link leads to another business causing MagicCity
Image shots were taken from Google search results, SearchKing (now defunct search
engine), SearchKing portal service, and MagicCity search engine positioning service.